There are no boys and girls toys. Toys are game instruments that do not imply that their use is exclusively for one sex or the other. That the balls are for boys and dolls for girls is a stereotype often present on television, in catalogs, in toy ads, and even in the speech of many adults.
Therefore, when a chain of toy stores like Smyths Toys launches an announcement as "If I were a toy" designed to break with these gender stereotypes, it is worth making it known.
A boy who plays to be a princess
The ad recreates Beyonce's famous video 'If I were a boy', but turned into 'If it were a toy', a version aimed at children.
In the 40 second that the commercial lasts, Oscar, the main protagonist, imagine what your life would be like if it were a toy for a day.
Start piloting a rocket and fantasize about reaching space, also riding a motorcycle, but the most curious thing is that one of his wishes is also become a queen.
Oscar wears a pink dress, a crown and greets everyone from a castle with total naturalness, demonstrating that a child can be whatever he wants to be and play with the toys he wants, no need to conform to gender stereotypes.
