"Heart, here I am", is a campaign launched in China that aims to encourage organ donation. The video has gone around the world and has excited thousands of people, although it has also angered some.
When there are babies involved, advertising is even more emotional, and more when there is a story as strong behind as the one presented in this clip of just over a minute.
The heartbeat of a mother
The mother of the baby that can be seen in the video died in childbirth. The child cries inconsolably as he passes from arm to arm of different people trying to reassure him. None manages to achieve this even in the arms of a man in a black T-shirt, who is not his father or a relative. By placing the baby on his chest and hearing the beat of his heart, the little one calms down, because the heart of his mother beats in his chest.
In Babies and more Broken pain, they share the last moments of their daughter's life to raise awareness about organ donationChina follows the Spanish model
The aim of the Chinese campaign is, on the one hand, to increase organ donation rates in that country, and on the other to soften its image after accusations of extracting organs from executed prisoners to nourish their transplant system.
The Spanish model of organ donation and transplantation has become a world reference and an example for other countries, such as China, which in the last five years has been placed among the first countries in the world ranking thanks to cooperation with Spain .
Excite, but also angry
The campaign has moved thousands of users in networks who shared the baby's video and were moved by the advertising resource, which is aimed at get straight to the heart, never better:
Awesome, he felt his mother🤗
- Britonoelia (@ Britonoelia1) September 23, 2018
The objective of the announcement is that people, for rational, irrational, emotional reasons… donate organs, give life. If you have to exaggerate, it is exaggerated, the end justifies it. If not, what could? Regards.
- Manlezl (@Manlezl) September 22, 2018
On the other, there are those who consider it irrational and misleading, because it is impossible for a baby to recognize his mother's heartbeat in the chest of another, a resource that scientifically has no support.
Very beautiful but irrational and misleading.
- Manuel Castro 🥄 (@telonnius) September 22, 2018
Unless it is explained in audio or text that it has no basis, it is saying that humans recognize offspring of parents.
I am sorry but I am not worth good intentions at any price.
The campaign has achieved its mission of transcending borders and that everyone talks about it, what do you think about advertising?
